ABOUT
Known to those who know. We never make what does not work.
Small is fine. Unknown is fine. We simply keep making things that work — overwhelmingly.
01 — MESSAGE
A message from the founder
Takeshi MatsushitaFounder & CEO"To make aging care that truly works." It's the only thing I've ever thought about.
I want this in the hands of people with discerning eyes. People who have tried everything and seen no change. I believe we can overturn your assumptions.
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Hello. I am Takeshi Matsushita, the Founder & CEO of REGINA LOCUS LVXL.
I have thought about only one thing. Making aging care that actually works.
I have never aimed to be famous or to sell well. I simply wanted to make something where people would feel: this is different.
Since founding in 2012, the advertising spend has been zero. Every yen has gone into ingredients. That is our only rule.
I want this in the hands of people with discerning eyes. People who have tried everything and seen no change. I believe we can overturn your assumptions.
02 — THE NAME
What is REGINA LOCUS LVXL.
LVXL — "Freedom through the light of life"
03 — HISTORY
Our history.
- 2012REGINA LOCUS founded. Launched the fullerene-formulated Erzsébet series.
- 2015REGINA LOCUS MEN launched.
- 2020sUnified as REGINA LOCUS LVXL.
- NowDeveloping CHROSNOF (patent pending).
04 — MISSION
What must always be upheld.
- 01Never make what does not workThis is the first and last rule. No matter how pleasant the texture or beautiful the packaging — if it has no effect, it has no meaning.
- 02Zero advertising spendAdvertising: zero. Every resource goes into ingredient sourcing. If we want to communicate something, we do it through the product.
- 03Only world-class ingredientsNo compromised ingredients. The finest materials in the world, at effective concentrations. That is all.
05 — VISION
What we aspire to become.
To become the most honest aging care brand in the world, from Japan.
A brand that integrates skin longevity and skin aging dynamics with the highest rigor in the world, delivering through both cosmetic formulations and analytical reports. We need not be famous. We simply keep making things where people who use them feel: this is real. That is the place we are heading.