REGINA LOCUS LVXL
JAShop

Journal

Writing.

I write about the thinking behind the products and knowledge about skin aging. I am not writing to sell. I am writing because I want you to know.

Takeshi Matsushita

Takeshi Matsushita

Founder, REGINA LOCUS LVXL

Why your aging care is not working.

The Essence of Aging Care

March 2024

Why your aging care is not working.

Using expensive products and seeing no change. The reason is not insufficient effort — it is a direction problem.

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Young skin changes your life. Three scientifically proven facts.

Scientific Evidence

February 2024

Young skin changes your life. Three scientifically proven facts.

Aging care is not a beauty topic. It is a life investment that affects likeability, income, and relationships.

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Oxidation is the origin of aging. Why I formulated fullerene at 10%.

Ingredients & Formulation

January 2024

Oxidation is the origin of aging. Why I formulated fullerene at 10%.

The mechanism by which reactive oxygen species cause aging, and why I formulated fullerene at world-class concentration.

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When the barrier breaks down, nothing you apply reaches the skin.

Ingredients & Formulation

December 2023

When the barrier breaks down, nothing you apply reaches the skin.

A weakened barrier halves the effectiveness of aging care. I want to explain why the barrier is the first prerequisite.

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What I want you to know correctly about ceramides.

Ingredients & Formulation

November 2023

What I want you to know correctly about ceramides.

Ceramide is not a "moisturizing ingredient." It is the material that builds the barrier itself. I want you to understand this difference.

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The research behind fullerene. Three scientifically grounded effects.

Ingredients & Formulation

May 2024

The research behind fullerene. Three scientifically grounded effects.

The effects of fullerene are not based on intuition. We show three mechanisms backed by published research, with data.

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Why we have kept using fullerene.

Ingredients & Formulation

April 2024

Why we have kept using fullerene.

Having made cosmetics for over 15 years — why fullerene alone has stayed. I will write the reason.

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What is cysteine peptide (glutathione). Antioxidant from within.

Ingredients & Formulation

June 2024

What is cysteine peptide (glutathione). Antioxidant from within.

Glutathione, known as the ingredient in glutathione drips. Its action on skin and its potential in topical care.

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What is Ceradrop. Why BSB Innovation Awards 2025 recognized it.

Ingredients & Formulation

July 2024

What is Ceradrop. Why BSB Innovation Awards 2025 recognized it.

Why Ceradrop (Ciberlindonelaline lipid) won first place at BSB Innovation Awards 2025, and its role in barrier repair.

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We did not simply make cosmetics. We calculated the skin's future first, then made them.

Brand Philosophy

August 2024

We did not simply make cosmetics. We calculated the skin's future first, then made them.

Why CHROSNOF was developed. Why we started from calculation. What we were doing before making the products.

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Step 1|Why does the same skincare produce different results?

Understanding CHROSNOF

January 2025

Step 1|Why does the same skincare produce different results?

The reason aging care produces different results has nothing to do with effort. It is because the starting point of aging differs by person.

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Step 2|Your aging has a pattern.

Understanding CHROSNOF

January 2025

Step 2|Your aging has a pattern.

The causes of aging fall into three types: oxidation, glycation, and barrier decline. Which is strongest differs by person. Which type are you?

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Step 3|Not "skin age X years" — but "where is this heading."

Understanding CHROSNOF

February 2025

Step 3|Not "skin age X years" — but "where is this heading."

CHROSNOF is not a skin diagnosis and not a score. It shows which direction your skin is likely to change if your current habits continue.

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Step 4|What you receive from CHROSNOF, and how to use it.

Understanding CHROSNOF

February 2025

Step 4|What you receive from CHROSNOF, and how to use it.

The flow from application to delivery, and the concrete contents of the report. Including what to do with it after you receive it.

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Step 5|Who CHROSNOF is for. Written honestly.

Understanding CHROSNOF

March 2025

Step 5|Who CHROSNOF is for. Written honestly.

We are not recommending this to everyone. Here is an honest account of who we want to reach.

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As the years pass, wear less foundation. Eventually, live without it.

The Essence of Aging Care

April 2025

As the years pass, wear less foundation. Eventually, live without it.

Foundation getting heavier with age is not inevitable. You can go in the opposite direction. Here is the reasoning and how.

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How to choose aging care. Read the ingredient label, and you can tell what actually works.

How to Choose Aging Care

May 2025

How to choose aging care. Read the ingredient label, and you can tell what actually works.

"Contains an ingredient" and "contains an effective amount" are different things. A concrete guide to reading full ingredient labels and identifying products with real active concentrations.

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