REGINA LOCUS LVXL
JAShop

Redefining Aging Care

Know the structure of skin aging.

Not masking with texture. Skincare that confronts the evidence of aging.

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Why REGINA LOCUS LVXL

Zero advertising. Every yen into ingredients.

Since founding in 2012, this brand has spent nothing on advertising. Every resource goes into sourcing world-class ingredients. We choose formulations honest to the reality of aging, not formulations that sell easily.

2012
Founded
¥0
Advertising spend
100%
Into ingredients

The Limits of Conventional Skincare

Why ordinary skincare does not reach deep enough.

01

ROS (Reactive Oxygen Species) Cascade

The oxidative stress-driven destruction of collagen cannot be halted by moisturizers alone. Materials with antioxidant mechanisms are required.

02

AGEs (Advanced Glycation Endproducts) Accumulation

Aging caused by protein glycation cannot be reversed by surface-level care. A structural approach is necessary.

03

Compromised Formulation Concentration

Most products list ingredients but use negligible concentrations. We use only concentrations where efficacy has been confirmed.

LVXL

Brand Philosophy

We decided not to make products that sell easily.

Pleasant texture, glamorous advertising, accessible price. We abandoned all of that to choose one thing: honesty with the structure of aging.

Read Full Concept

Responding to aging with materials that understand it.

From two formulations, find the one that meets your skin's challenge.

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