Skin Aging Dynamics, Chosen
The science of time, for your skin.
Skin aging dynamics, leading to skin longevity. Skin aging does not arise from a single cause. So we address six pathways, with six scores, simultaneously. That is our answer.
01 — HOW SKIN AGES
Skin ages in order.
Six processes, each calling up the next — from the fast-moving to the slowly accumulating. And what accumulates at the end pushes the upstream back up.
01 · Seconds–minutes
ROxidation
“Rust”
UV and stress raise reactive oxygen species.
Dullness, roughness
02 · Hours–days
IInflammation
“A smouldering fire”
ROS switches on inflammation.
Redness, sensitivity
03 · Days–weeks
BBarrier loss
“Gaps in the wall”
The epidermal wall loosens and moisture escapes.
Dryness, tightness
04 · Months–years
FCollagen breakdown
“An unravelling net”
Enzymes unravel the net that holds firmness.
Loss of firmness, sagging
05 · Years
AGlycation
“Scorch”
Sugars cling to collagen and stiffen it.
Yellowing, stiffness
06 · Decades
SCellular senescence
“Old cells that linger”
Lingering cells scatter sparks and push the upstream back up.
Sparks spread around them
↻ Here the chain closes into a loop and returns upstream
FABIRS — what the six letters stand for
- F — Fibroblast / 線維芽細胞活性化
- A — Anti-Glycation / 抗糖化
- B — Barrier / バリア強化
- I — Inflammation / 抗炎症
- R — Antioxidation / 抗酸化
- S — Senescence Control / 老化細胞の蓄積抑制
The effect of topical application on senescent cells in human skin is an area where verification is still in progress. CHROSNOF treats S as an axis within its calculations and makes no numerical claim regarding the amount of senescent cells or any end state.
02 — THE ORDER
Stop the fire and rust. Mend the wall. Reweave the net.
The order of care changes the result.
CLEANSE
Mousse Purifiante Lumière Cleanser
The top of the routine. Cleanses while setting the conditions for everything that follows.
STEP 1
Calm
Stop the smouldering fire and the rust first.
- Coming Soon
Essence Sérénité Profonde
Essence
- Available
Concentré Revitalisant Avancé
Concentrate
STEP 2
Protect
Close the gaps in the wall.
- Available
Sérum Renaissance Beauté
Serum
STEP 3
Build
Reweave the unravelled net, and keep scorch and old cells from building up.
- In Development
Crème Régénération Temporelle
Cream
+ INNER
Tisane Lumière Intérieure Tisane
For scorch, rust and old cells — from within, too.
03 — SIGNATURE
Three honest formulations.
Each directly addresses a distinct mechanism of skin aging.
CLEANSEMousse Purifiante Lumière
Cleansing
To cleanse is to prepare. A cleanser at the very top of the routine that calms oxidation and inflammation and sets the skin condition that lets what follows work.
¥8,800Learn More →
STEP 1Concentré Revitalisant Avancé
Concentrate
World's highest concentration fullerene 10%. 172x the antioxidant power of Vitamin C.
¥12,800Learn More →
STEP 2Sérum Renaissance Beauté
Serum
BSB Innovation Awards 2025. World's highest concentration Ceradrop formulation.
¥22,000Learn More →
IN DEVELOPMENT
Essence Sérénité Profonde
Essence · STEP 1
In DevelopmentCrème Régénération Temporelle
Cream · STEP 3
In DevelopmentTisane Lumière Intérieure
Tisane · INNER
In Development
04 — WHY REGINA LOCUS LVXL
Zero advertising. Every yen into ingredients.
Since founding in 2012, this brand has spent nothing on advertising. Every resource goes entirely into ingredient sourcing. We choose formulations honest to the reality of aging, not formulations that sell easily.
- Founded
- 2012
- Advertising spend
- ¥0
- Into ingredients
- 100%
05 — CHROSNOF
Among the six, where is your skin most likely to give way first?
CHROSNOF is our skin-aging analysis method. From your lifestyle data, it identifies which of the six pathways is most likely to dominate, and sets the priorities for your care.
In developmentLearn about CHROSNOFThe Limits of Conventional Skincare
Why ordinary skincare does not reach deep enough.
- 01
ROS (Reactive Oxygen Species) Cascade
The oxidative stress-driven destruction of collagen cannot be halted by moisturizers alone. Materials with antioxidant mechanisms are required.
- 02
AGEs (Advanced Glycation Endproducts) Accumulation
Aging caused by protein glycation cannot be reversed by surface-level care. A structural approach is necessary.
- 03
Compromised Formulation Concentration
Most products list ingredients but use negligible concentrations. We use only concentrations where efficacy has been confirmed.
Brand Philosophy
We decided not to make products that sell easily.
Pleasant texture, glamorous advertising, accessible price. We abandoned all of that to choose one thing: honesty with the structure of aging.
Read Full Concept →Responding to aging with materials that understand it.
From three formulations, find the one that meets your skin's challenge.
